Virat Kohli and Anushka Sharma Join Fintech Brand Pay10 Ahead of UPI App Launch
In a major celebrity partnership that blends star power with digital innovation, fintech company Pay10 has announced Indian cricket icon Virat Kohli and Bollywood actress and entrepreneur Anushka Sharma as its global brand ambassadors.
As the Gurugram-based company prepares to launch its UPI-enabled payments app in India, it’s clear that Pay10 is aiming high — both in its branding and ambitions.
With a combined social media following of over 500 million, the couple will front Pay10’s upcoming campaigns, helping position the platform as a trusted, cutting-edge solution for digital payments.
Why Pay10 Chose Virat and Anushka
When choosing brand ambassadors, companies often look for personalities who reflect their values. In Pay10’s case, the match feels carefully thought out.
According to Prabhpreet Singh Gill (Harry Gill), Chairman of Pay10, the brand is focused on building a new-age digital finance ecosystem — one that’s secure, inclusive, and ready for the global stage.
In that context, Kohli and Sharma represent more than just celebrity endorsements:
- Virat Kohli is known for his discipline, relentless pursuit of excellence, and leadership both on and off the field.
- Anushka Sharma, apart from being a celebrated actor, is also an entrepreneur known for her authenticity and creative spirit.
Together, they bring a mix of trust, credibility, and mass appeal — all essential qualities for a company hoping to win consumer trust in a competitive fintech market.
What Virat Kohli Had to Say
Kohli, one of the world’s most followed athletes, spoke about why this partnership makes sense to him.
He shared that Pay10’s mission to revolutionize digital payments aligns with his personal philosophy of pushing limits and maintaining world-class standards.
In his words, Pay10 is raising the bar for innovation, security, and performance — and that’s something he’s proud to support.
Anushka Sharma on Why She Supports Pay10
Anushka Sharma, who has successfully balanced her acting career with entrepreneurial ventures, emphasized the need for smooth, secure, and reliable payment experiences — especially for today’s fast-moving consumers and businesses.
She said Pay10 delivers exactly that: simplicity, speed, and trust. For Anushka, it’s about supporting a platform that helps people transact without friction, wherever they are.
What Is Pay10 and What Does It Offer?
While many people are familiar with UPI (Unified Payments Interface) as a convenient way to send and receive money, Pay10 is building a broader digital payments ecosystem. It offers much more than just peer-to-peer transfers.
Here’s a closer look at what the platform includes:
1. UPI-Enabled Payment App
The soon-to-launch app will allow users in India to make seamless transactions using the UPI system — with a focus on security, speed, and ease of use.
2. Alternative Payment Methods (APMs)
Pay10 supports a wide range of non-traditional payment services for both consumers and businesses. These include:
- Merchant payment solutions
- QR-code driven payments
- Real-time international transactions
- Cross-border remittance solutions
3. Business and Merchant Tools
For merchants and entrepreneurs, Pay10 is also building services to handle daily payments, point-of-sale systems, customer billing, and transaction tracking — all within a unified digital platform.
4. Cross-Market Interoperability
While India’s UPI system is a core focus, Pay10 is also working on making its platform interoperable across global markets, allowing smoother payments for users who transact across borders.
Why This Partnership Matters
Pay10 is entering a space that’s already crowded with heavyweights — from established banks to large fintech apps like PhonePe, Google Pay, and Paytm. So how does it stand out?
The partnership with Kohli and Sharma gives it an instant trust boost. In the world of digital finance, where consumer confidence is everything, that matters.
It also signals a serious commitment to brand building, not just app development. By tapping into the influence and relatability of two widely respected public figures, Pay10 is aiming to create emotional connection — not just functional value.
The Power of Celebrity in Fintech
In India, celebrity-backed brands tend to grab attention fast. But it’s rare to see both a top sports figure and a film star come together for the same campaign — especially a married couple with massive individual and collective fan bases.
This move allows Pay10 to:
- Reach multiple generations of users — from Gen Z to working professionals and families
- Tap into both urban and semi-urban markets
- Build credibility across diverse demographics
- Spark social media buzz and visibility in record time
With nearly half a billion combined followers, the Kohli-Sharma duo can deliver reach that most ad campaigns can only dream of.
What’s Next for Pay10?
The company is currently preparing for the launch of its UPI app in India, expected to roll out soon. Once live, Pay10 plans to scale aggressively — both in terms of user acquisition and expanding its service offerings.
Future plans may also include:
- Partnering with more merchants across sectors
- Enhancing cross-border payment features
- Offering financial services like lending, budgeting tools, and savings features
- Entering new international markets, powered by India’s growing digital finance reputation
Pay10 is clearly positioning itself not just as another wallet or app, but as a comprehensive payment ecosystem for the next generation of users.
Conclusion
Pay10’s partnership with Virat Kohli and Anushka Sharma is more than just a celebrity endorsement — it’s a statement. As the fintech space continues to grow, trust and visibility will be key differentiators.
By combining solid product development with powerful storytelling, Pay10 is betting on becoming a household name in digital finance.
And with two of India’s most admired public figures leading the charge, it might just get there sooner than expected.
